The very first art immersive exhibition was invented in 1977 by Albert Plécy, a French photographer, in Les Baux-de-Provence, South of France. He transformed there a former underground quarry into an immersive venue named Cathédrale d’Images. The visitors were fully immersed in the paintings’ screenings through his new technique of Image Totale^©.

In 2001, Annabelle Mauger joined the creative team and created the first Van Gogh immersive exhibition. After a huge success in Cathédrale d’Images, the show was presented in 2011 at the ArtScience Museum in Singapore. The creation was then copied and various digital Van Gogh exhibitions toured around the world. In 2017, Annabelle Mauger and Julien Baron presented in Halle de La Villette in Paris a new upgraded version in Image Totale^©: Imagine Van Gogh.

After a tremendous success in Paris, Imagine Van Gogh travelled to North America, opening in Montreal in 2019, followed by Québec and Winnipeg in 2020; Vancouver, Edmonton, Saskatoon, and Boston in 2021; and Tacoma, Seattle (USA), Buenos Aires, (Argentina), Quito (Ecuador) and London (Ontario, Canadá) in 2022.